Exo fitness app
An app UX design Case Study
A fitness app with a goal to engage more lads who are working people from morning to evening and barely get time to do some workout due to extensive work pressure and busy with social life. This app will encourage them to keep their body fit and lead a healthy life.
Project Goal
My goal for this project:
Find out Why young people want to do exercise?
Figure out What concretely happens when they manage to do exercise.
What concretely happens when they don't manage to do exercise.
Offer solutions to users that improve their health and life.
Product timeline, strategy, and learning.
Obstacle faced
User's self-interest in joining in an interview.
Not getting scheduled to interview From expected sample or audience.
Finding out the best solution to make them habituated with fitness work.
Had to check all the competitor's apps by myself for competitive analysis.
Role
I worked as an individual player on this case study project so had to take major decisions and performed all activities by myself.
Design thinking is a non-linear process so it will be continuously developed by experimenting, Researching and iterate each stage to find out the best possible solution.
Problem
The problem statement, also known as point of view, which I came across from the insights from user research, User persona, and Empathy mapping. To find out the solution, I synthesized the data and information I collected to define the statement. For Problem statement i used template like [User] [Need] & [Insights]
Solution
Users will experience the service by using a mobile app. I need to make sure that my designed digital experience is friendly, usable, desirable, credible, and accessible. Few Offering solutions based on user behavior, attitude, lifestyle, and insights from the research I've offered on this project are:
Personalization fitness work.
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My Approach to Solve this problem
Moved with Design thinking which is a holistic and non-linear approach as we know. It's a continuous and iterative process by which we can improve each step by finding out the needs of users. The design thinking approach helped me to understand users, define the problem, brainstorm the possible idea and later prototype the idea and test it with users to find out their pain points and solve it, launch it in the market & make it more useful to them.
Research & insights
In the first stage of design thinking, I tried to talk to the young lads for what is their thinking, feeling, attitudes, needs, and wants, and tried to understand their emotions. Hold an interview and survey them to learn more about them and their behavior & feeling.
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Needs
Want to Prevent chronic diseases.
Improve health condition and immune system.
Track fitness activities.
Group exercise.
Favourite music playlist with activities.
Set a fixed schedule to do exercise with a limited time.
Personalised Exercise.
Pain points
lack of confidence.
Imbalance work-life activities and less prioritizing.
No knowledge of any kind of fitness activities and how to do it properly.
No Reminder or scheduling.
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Final Design & Tasks for users to achieve
This is the visual design stage with a product style guide and design system for the end product. By using and gathering all of these, I eventually analyze and split tasks and flows for users to achieve their desired goals. For instance: create a personalized fitness program.
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For Designing a product, a designer must familiar and master with components and style guide. In market it should be easily recognizable at first glance through it branding and style guide across the product. using Component will save you a lot of time and tons of my if you plan to scale business at large scale in near future.
Onboard for user
In this stage, users will choose their intention, provide info about their body measurement and customize the notification on how they will be remembered to achieve daily goals.
Home, Fitness lesson & Personalization lesson
On the home page, users can see what's their reminder for upcoming polling events. later what they want to work out on. A sneak peeks of their goals, minutes spent, and burnt calories. After that, they will see some workout lessons provided by special mentors. Users can also able to create personalized workout lessons.
Challenges & Community polling
Gamified this task by providing Daily challenges to meet on a daily basis which will allure users and engage them to achieve and make on the top list of the leader board. Also a polling system inside the community for a group workout.
Leader board and challenge friends
This leader board was designed for gamification. It urges them to be on top by challenging each other and meeting challenges and goals.
The result
After four months of collaboration, we successfully launched the new Haystack brand and website integrated into a bespoke Webflow CMS. We’re proud to be part of Haystack’s journey and working closely with Cameron Lindsay and Yvonne Chen to build new ways companies maintain culture and bring people together.
Interested to work with me?
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